Trademark and Brand Compliance

Use, renewal, marking and advertising rules that keep a brand protected.

Registration is the start of a mark's life, not the end of it. Under the Trade Marks Ordinance, 2001, a mark left unused can be removed from the register, and every registration must be renewed every ten years. We track both, and keep evidence of use in order for when it is needed.

We advise on the correct use of the ® and ™ symbols, on brand guidelines for licensees and distributors, on recording registered users, and on packaging and advertising claims, which the Competition Commission of Pakistan can treat as deceptive marketing.

Part of Regulatory Compliance.